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Houd bij het maken van een goed social media bericht een aantal punten in gedachten. Maak keuzes in het beeldmateriaal, de tekst, de boodschap die je gaat overbrengen en het doel dat je wil bereiken. Wij geven 7 tips voor het maken van een goede social media post.
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1. Denk aan je doelgroep
Houd bij het schrijven van je content altijd je doelgroep in gedachte. Vraag jezelf continu af: Waar heeft mijn doelgroep behoefte aan? Je doel is namelijk dat je doelgroep je berichten interessant vindt. De focus op de doelgroep is dus enorm belangrijk.
2. Een goede social media post is waardevol
Wanneer is een bericht waardevol? Als je in je bericht kennis deelt, waarde geeft, informeert, helpt, terug reageert, sociaal bent en aan storytelling doet. Vooral dat laatste. Mensen houden nou eenmaal van storytelling, ze zijn dol op verhalen. Mensen zijn ook nieuwsgierig naar kennis, oplossingen en bijvoorbeeld kijkjes achter de schermen.
3. Boodschap is meteen duidelijk
Begin meteen in de eerste twee regels met de kern van het bericht. De eerste regels zijn door de korte aandachtsspanne het aller belangrijkst. Beschrijf je boodschap kort en duidelijk zonder onnodige informatie. Prima als je meer tekst gebruikt, maar werk wel met alinea’s. Dat leest prettiger.
4. Wees niet ‘verkoperig’
Het allerslechtste wat je moet doen is de verkoper uithangen. Een bericht dat naar reclame ruikt zal het minder goed doen. Wil je toch verkopen, zorg er dan voor dat je volgers de content zien als een ‘normaal’ bericht in hun feed.
5. Een goede social media post is persoonlijk
Maak het bericht persoonlijk door te schrijven met ‘je’ en ‘jij’ want hiermee spreek jij direct de lezer aan. Door dit te gebruiken voelt de lezer dat het om hem/haar gaat waardoor hij/zij jouw bericht sneller onthoudt en doorvertelt.
6. Schrijf actief
Schrijven in actieve stijl leest prettig. Dit vraagt om wat oefening maar als je het eenmaal door hebt, is het vrij eenvoudig. Met actief schrijven vermijd je hulpwerkwoorden (kunnen, zullen, proberen, worden, hebben. etc.).
Passief: Je kunt bij ons je social media uitbesteden.
Actief: Besteed bij ons je social media uit.
7. Video of foto?
Hierbij moet je 3 zaken in gedachte te houden:
- De foto/video past goed bij het bericht;
- Kies je voor video, dan houd je deze kort en kernachtig;
- Kies je voor foto, maak deze dan scherp en laat personen terugkomen in de foto. Mensen voelen zich namelijk aangetrokken tot mensen.
Heb jij moeite met het plaatsen van waardevolle berichten op social media? Stuur ons dan gerust een berichtje door onderstaande contactformulier in te vullen.
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Wil jij jouw social media helemaal uitbesteden, zodat je daar geen tijd meer aan kwijt bent? Check dan onze pagina social media beheer.
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Download hier de GRATIS template voor jouw contentkalender!
[/fusion_text][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” margin_top=”” margin_right=”” margin_bottom=”” margin_left=”” font_size=”” fusion_font_family_text_font=”” fusion_font_variant_text_font=”” line_height=”” letter_spacing=”” text_color=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]
Met onze GRATIS template kan jij niet alleen je eigen contentkalender maken zodat je consistent zichtbaar bent, maar krijg je ook uitleg hoe je het beste met de contentkalender kan werken. Het template bevat ook nog eens 33x inspiratie wat voor soort content jij kan delen op social media.
Schrijf je nu in in het formulier hiernaast zodat je de template direct kan downloaden!
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